Curriculum

Students in the EMAC program take "core" courses in two departments, Department of the Arts and Department of Communication and Media. These courses introduce them to communication theory, visual communication, digital imaging, digital filmmaking, music and sound design, writing, and art history, music history, or media theory. This curriculum forms the interdisciplinary foundation for specific concentrations in the following areas:  Digital Storytelling, Graphic Design, Interaction Design, Marketing Communication and Design, Multisensory Data Design, Sound Design and Popular Culture.  These six concentrations are described below.

Digital Storytelling

Students learn to use narrative theory, computer graphics, animation, and video technology to develop innovative concepts in storytelling for education, community building, interactive art, entertainment, and business.

Sample Courses

Fundamentals of Animation; Graphic Storytelling; Film Theory; Interactive Characters and Narrative; Visual Poetics and Narrative; Animation I and II; Advanced Video; Writing and Directing for Video; Advanced Digital 3D Projects

Related Careers

Technical Directors; Commercial 3D Animators; Renderer/Compositing Specialists; Multimedia Producers; Motion Graphics Designers; Computer Game Designers and Developers; Entertainment Entrepreneurs

 

Graphic Design

This interdisciplinary concentration integrates design theory and practice into a program that prepares students for professional practice and graduate study in creative problem solving for print, electronic media, and interactive multimedia design.

Sample Courses

Visual Design; Typography; Interface Design;  Fundamentals of 2D Design;  Color Theory; Information Design; Graphic Design for Corporate Identity; Cross-Cultural Graphics; Visual Literacy; Interactive Narrative; Art, Community and Technology

Related Careers

Graphic Designers, Creative Directors, Web Developers, Organizational Branding, Messaging & Communications Specialists


Interaction Design

This concentration integrates the study and practice of multimedia production and human-computer interaction (HCI).  Students focus on interaction and web design, information architecture, and usability theory and testing.  

Sample Courses

Foundations of HCI Usability; Interface Design; Communication Design for the WWW; Studio Design in HCI; User-Centered Design; Cross-Cultural Graphics; Interactive Arts Programming; Interactive Narrative; New Media Theory

Related Careers

Web Designers, Information Architects, Interaction Designers, User Experience/Usability Analysts; Technical Writers and Editors; Publishing Technology and Media Specialists

 

Marketing Communication and Design

This concentration merges the study of communication media with traditional print and electronic design, enabling students to understand communication and media theory and its impact on marketing communication and design. Completion of this concentration will enable students to define and establish marketing objectives, design marketing campaigns using a variety of media (including 2D print, graphics, and interactive media), and assess the effectiveness of these marketing campaigns.

Sample Courses 

Writing for Promotion and Marketing; Graphic Design for Corporate Identity; Advertising and Culture; Information Design; Visual Literacy; Marketing Principles; Advertising Strategies and Promotion

Related Careers

Marketing Specialists; Advertising Designers; Client Services Coordinators; Public Event Coordinators; Branding and Graphic Identity Specialists; Public Relations/Media Coordinators

 

Multisensory Data Design

This concentration prepares students to use graphics, sound, and large-scale, immersive environments to create effective information designs and interactive computer programs for data analysis and representation. Using state-of-the-art facilities and technologies, students use art, design, and sound to explore data relationships and identify underlying narratives and potential impact on society. The concentration will prepare students for leadership roles in the world of big data where it is important to know how to communicate complex numerical relationships to diverse audiences.

Sample Courses 

Information Design; Interactive Data Visualization; Creative Data Design; Interface Design; Technology Fundamentals for Analytics; Data and Society; Visual Literacy

Related Careers

Data Visualization Specialist; Data Analyst; Data Science Consultant; Chief Data Officer; Applied Research Scientist; Marketing Research Analyst; Big Data Technologist

 

Sound Design and Popular Culture

This concentration combines music theory and creative composition, computer music, sound theory and technology, music history, and studies in popular culture.

Sample Courses

Computer Music; Music Theory I and II; World Music; Media and Popular Culture; Interactive Arts Programming; Deep Listening; Film Theory; Advanced Computer Music Topics; Interactive Narrative; Multimedia Performance Systems

Related Careers

Music Composition; Music Production; Sound Design for Computer Games, Films, Animations, and Commercials; Sound and Music Entrepreneurs; Audio Engineering